Clear the noise. No more pampering with you can do it. Think positive. No sugarcoating, no false hope
It works or not we don’t care only thing we care is results, however they come from.
Not motivating you to do anything. Not asking you to repeat affirmations. We justify our name.
The Big Ideas & Mental Models. Never seen before content, mind blowing reading lists.
Unmotivator is a private, global strategic advisory firm serving elite artists, athletes, executives, founders, and creators operating in high-stakes environments.
We work with individuals whose decisions carry disproportionate consequences – financial, reputational, cultural, and personal. Our role is simple: provide structured, objective, outcome-driven strategic counsel at the highest level.
We do not motivate.
At Unmotivator, we reject the empty promises of traditional self-help and motivation culture. Instead, our approach blends cutting-edge psychological science with exclusive frameworks like Antimotivation, The Stress Matrix, and The Duality Paradox. These original tools help our clients confront reality, cultivate resilience, and achieve lasting success in life, career, and mental well-being.
Unmotivator was founded on the belief that honest conversation and practical tools are the only way to lasting change. Our founder Vishal Dhiman‘s (also The Backup Co., Dhiman Foundation) journey from skepticism to transformation-inspired the creation of a brand that helps others do the same, through action, evidence, and original thinking.
- Invite-only or referral-base
- Limited in number
- Confidential and discree
- Structured around defined performance metrics
No courses. No motivational seminars. No coaching packages.
Unmotivator advises the individual decision-maker not the organization.
Unlike traditional consulting firms that focus on companies, boards, or teams, we operate directly with the person behind the decisions. The founder. The executive. The athlete. The creator. The public figure.
Performance Strategy
Designing structural frameworks that optimize execution, energy allocation, and decision quality.Revenue & Capital Expansion
Identifying high-leverage opportunities for income growth, asset positioning, and long-term financial architecture.Strategic Positioning & Influence
Refining narrative control, market positioning, partnerships, and brand leverage.Long-Term Personal & Professional Continuity
Ensuring sustainable performance without volatility, dependency, or fragmentation.
Every engagement is structured around measurable outcomes.
Our clients operate at the highest levels of performance and responsibility:
- Elite athletes competing globally
- Founders scaling companies across markets
- Executives leading complex, high-value initiatives
- Artists and creators monetizing global audiences
- Public figures managing influence and long-term positioning
Unmotivator is the world’s first and most advanced, science‑backed anti‑motivational Strategic Advisory firm co‑founded by Vishal Dhiman, entrepreneur behind The Backup Co. and Dhiman Foundation
Members
Real Coaches
Executive Trainings
Lives changed
Co-founder
Co-founder of The Backup Co. AI and Dhiman Foundation. A writer and a consultant. A student of Philosophy, Spirituality, and Human Minds.
Head of Research
World-class researcher from Oxford and a global thinker committed to solving the world’s pressing problems
Head of Business
Creator of the frameworks : The stress matrix, Future Index and Reality Gap. A mind explorer and a healer.
run
Whether you are a client, partner, investor, or employee, our promise is to be with you for the long run. Let’s take the first step together.
Mind Detox
Clear the noise. We cut through motivational fluff and give you mental clarity to see reality as it is. No sugarcoating, no false hope
No Toxic Positivity
We say what no “guru” dares to. Honest, uncomfortable truths that crush excuses and reveal what’s actually holding you back.
Focus Engineering
Not discipline. Not willpower. We design your environment, habits, and thinking so focus becomes effortless.
Action without Excuses
Motivation fades. Systems don’t. We teach you how to set up your environment, routines, and habits so that action becomes automatic.
Careers
At Unmotivator, we operate at the intersection of performance, capital, and strategic decision-making. Our team reflects the same standards we apply to our clients: analytical rigor, professional integrity, and measurable impact.
NGO run by Unmotivator
We believe service is a privilege – a partnership built on mutual respect, where communities grant us the honour of standing beside them. Every initiative is designed to uphold dignity, equality, and the belief that access to opportunity and well‑being is a fundamental right.